Branding

The UI structure and flow of the FastEditor has been crafted and optimized for conversion through many years of experiments. It is constantly evolving as new technical possibilities are presented and user behaviour is changing. The "wireframes" of the UI are therefore fixed. But within those wireframes there's a lot of flexibility to have the FastEditor align with your brand's style guide.

Colour system

The FastEditor interface is based on a set of colours that can be changed to align with your branding. Below is an example of that colour system. At the start of the integration project we will setup a meeting with our head of design who will guide you to the right setup for your label.

Fonts

The font in the UI can be changed with your own custom fonts. To do so, please provide us with the WOFF2 font files of your choice.

Icons

By default, FastEditor uses the Material Design icons developed by Google for all icons in the interface. These icons are familiar to most people and are therefore well understood. It's possible to replace these with your own designed set of icons. Please contact your account manager at FastEditor to discuss the requirements for the deliverables.

Text

All text in the UI has been optimized for conversion and tested against alternatives. But we understand that brands sometimes use a different language with their customers and want to change the text in some UI components. FastEditor supports this out of the box. Please discuss your wishes with your FastEditor account manager so we can make sure that these changes will not damage conversion rates.